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Interview guide for beginners 

In some cases our customers choose to use an internal interviewer for the testimonials in their video. If you are considering doing the same, follow this short guide to knock that interview out of the park: 


Keep the questions short and open

Make it easy for the interviewee to deliver a usable answer by making your questions open-ended and short; you want the interviewee to explain and elaborate, not answer with a simple yes/no or get confused in the questioning process.


Make the interviewee feel comfortable

Unless your interviewee is a trained professional or a rare natural, being placed in front of a camera and expected to answer questions will make them feel uncomfortable. Since shaky answers and nervous twitching is not something that can be fixed in post-production, it is your job as an interviewer to make them feel at ease and relaxed. Introduce yourself, crack a joke, let the interviewee know that you are here to help them look and sound their best.


Instruct the interviewee
 

Tell your interviewee what you expect from them. In the editing process, all of your (short, open and brilliant) questions will be edited out. Therefore, it is important to ask your interviewee to speak in full sentences and implement your questions in their answers. For example, instead of saying “it is great” instruct them in saying “the event/product/service is great”. And don’t be afraid of retakes!


Mute yourself 

This is an interview, not a conversation! So, once the camera is rolling and after you have delivered the question do your best to be mute. This means restraining yourself from sounds of encouragement and laughter: they are often impossible to edit out in post-production and are very distracting for the viewer to hear, taking the focus away from the golden point that the interviewee is making. 

 Lastly, remember to have fun with it!

Live Streaming FAQ

TNW NYC Livestream

A lot of the questions coming from our customers in regards to live streaming are similar, so to ease your (and our) next live streaming gig, we have gathered the most frequent ones below.


“How many cameras do we need for optimal conference live stream?”

 That depends on the scope of your conference or event, and the space available for camera set-up, but a 3 camera set-up + a projector feed is enough to cover most cases. However, if your event is small, or the venue is simply limited on space, a 2 camera set-up + a projector feed is also a good solution. 

A typical 3 camera set-up would look like this: 

–        Camera 1: frames speaker in medium shot, straight on.

–        Camera 2: frames stage & speaker in total shot, straight on.

–        Camera 3: frames audience or speaker, from the side or the stage. 

 
“Do we also get video recording after we do live stream?”

 You sure do! All of the content that’s live streamed is automatically saved on the streaming platform. We also do back-up recording directly from the mixer and record raw (full HD) video files, in case if you want to re-edit them later.

 
“Can we live stream pre-made content?”

 Yes! Live streaming on the internet is similar to TV broadcasting. This means that you can mix any pre-made content into the stream. You start by creating video playlists, pre-roll advertisement, pre-recorded interviews, motion graphics etc. and then move on to making a run-down schedule for the director or switcher who controls the live stream. A run-down typically consists of the following elements: 

–        Detailed event schedule 

–        Name of the speaker on stage 

–        Explanation of which graphics, video, picture should be visible on the screen. 

 
“Is it possible to live stream for a closed group of people?”

 It depends on the platform you choose for live streaming, but most of the platforms, even the free ones, have privacy options. To give an example: If YouTube is your platform of choice, then the live stream can be made unlisted and available for people with the link. However, if someone chooses to share this link, it will be available to anybody with the link. So, if it’s something confidential, it’s better to go for one of the paid alternatives such us TwentyThree. 

 
“Can we put our graphics on top of the live streamed content?”

 Yes, and it’s always a huge plus if you do, since a nicely designed lower third for the speaker or your company’s logo on the top left corner always look great in a live stream. All we need from you are all the graphics in PNG format, sent ahead of the event, so that they can be nicely placed on top of the live streamed content. 

If you have any more questions, check out our previous article on Live Streaming for beginners or hit us up with an emailHappy streaming! 

First time promo video tips for start-ups

Behind the scenes - Rainmaking Loft Copenhagen Promo

 

So, you’ve reached a point in your start-up development where you’re starting to think about ordering your very first promotional video. Great! Following the points below, you’ll be able to keep that promo budget from bursting and end up with an awesome final product. 

Know your target audience

You might think “well, daah”, but actually a lot of start ups come in expecting a video that reaches everyone. Video is a product, and like with any other product if you simultaneously target it towards everyone from a 6 year-old school kid to a business angel, the chances are you’ll end up with only a thumbs up from your mom.

Settle on one message

What do you want to say with this first promo? By compressing a lot of messages into a span of a few minutes, or even seconds, will result in a very confusing compote. Pick a single message you want to convey and stick to it. 

Choose a platform

Once your target audience and aim is set you can move on to deciding on a platform. Will it be shown on your company’s facebook page? Used as a pre-roll ad on Youtube? Or it will be the first thing that comes up on the website? The choice of platform will determine both the length and the way your message will be conveyed. A website video can easily be up to two mins. while a YouTube pre-roll has to be six to ten secs. 

Invision it

In the process of planning your video try to sketch up how you see the final product. Whether you choose to create a physical mood board or a YouTube-wishlist it will help the production company you hire a great deal to grasp the idea of what exactly you want.

And lastly, just remember: One size does not fit all when it comes to promo videos. So, do spend time on the planning of your video and have fun with it! 

 

Live Stream Checklist For New Customers

Live Stream Crew Djøf

After working with live streaming for quite a while, encountering more than a few first-time live streaming customers, we’ve made this little checklist for companies and event organizers contemplating ordering a live stream:

Promotion

First off, you’ll need to plan a marketing campaign for the live stream.

Live streaming is much like TV broadcasting: poor promotion will most often result in poor viewing rates. So, a meager Facebook post the night before simply won’t do if you want your event to virtually reach thousands. Therefore, it’s a good idea to start promoting the live stream already a few weeks before the event itself.


Streaming Platforms

Next up is deciding on which platforms your event should be streamed. The standard platforms such as YouTube and Facebook are used if you want to reach as broad an audience as possible, and it easily converts your subscribers or followers to live stream viewers. However, if you want to keep your event closed and only accessible to a paying audience, the TwentyThree live streaming platform is a solid choice. It allows you to choose the option of geo-wall or make the stream password protected, as well as having more control over streaming permissions.


Graphics & Offline Screen 

In the process of preparing for the upcoming live stream, don’t forget to make sure you have your offline screen graphics ready. These graphics will be used before the beginning of the event and in the breaks, and is a great opportunity to use those “empty” slots in the event effectively. An offline screen could be a picture with the event schedule, event name, logo or a call to action for the audience.


Internet speed and quality 

Lastly, make sure that the venue of your event has internet connection, preferably a strong one. The live streaming set-up is dependent on internet to function and the quality of the stream will be determined by the internet speed. Rule of thumb is the following:

        3 Mb/s – 4.5 Mb/s for HD: High definition 720p resolution video
        5 Mb/s – 9 Mb/s for HDX: Full high definition 1080p resolution video and high definition audio

So, if you want your stream to be razor-sharp prep check the internet connection beforehand.

That’s it; now you are well-equipped to order your first live stream!